Cookies are used to:

  • measure how you use the website so it can be updated and improved based on your needs
  • remember the notifications you’ve seen so that we don’t show them to you again

GOV.UK cookies aren’t used to identify you personally.

You’ll normally see a message on the site before we store a cookie on your computer.

Find out more about how to manage cookies.

How cookies are used on WORKPLACEPENSIONS.GOV.UK

Measuring website usage (Google Analytics)

We use Google Analytics software to collect information about how you use WORKPLACEPENSIONS.GOV.UK. We do this to help make sure the site is meeting the needs of its users and to help us make improvements.

Google Analytics stores information about:

  • the pages you visit on WORKPLACEPENSIONS.GOV.UK
  • how long you spend on each WORKPLACEPENSIONS.GOV.UK page
  • how you got to the site
  • what you click on while you’re visiting the site

We don’t collect or store your personal information (eg your name or address) so this information can’t be used to identify who you are.

We don’t allow Google to use or share our analytics data.

Google Analytics sets the following cookies:

Universal Analytics

_gaThis helps us count how many people visit WORKPLACEPENSIONS.GOV.UK by tracking if you’ve visited before2 years
_gatUsed to manage the rate at which page view requests are made10 minutes

Google Analytics

_utmaLike _ga, this lets us know if you’ve visited before, so we can count how many of our visitors are new toWORKPLACEPENSIONS.GOV.UK or to a certain page2 years
_utmbThis works with _utmc to calculate the average length of time you spend onWORKPLACEPENSIONS.GOV.UK30 minutes
_utmcThis works with _utmb to calculate when you close your browserwhen you close your browser
_utmzThis tells us how you reached WORKPLACEPENSIONS.GOV.UK (eg from another website or a search engine)6 months


analytics_next_page_callThis lets us know the next page you visit onWORKPLACEPENSIONS.GOV.UK, so we can make journeys betterwhen you close your browser
govuk_contact_referrerThis lets us know the last page you visited before using the contactWORKPLACEPENSIONS.GOV.UK form1 day

You can opt out of Google Analytics cookies.

Our introductory message

You may see a pop-up welcome message when you first visit WORKPLACEPENSIONS.GOV.UK. We’ll store a cookie so that your computer knows you’ve seen it and knows not to show it again.

seen_cookie_messageSaves a message to let us know that you’ve seen our cookie message1 month

YouTube videos

We use YouTube to provide videos on some pages of the site. YouTube sets cookies when you visit one of these pages.

_use_hitboxThis is a randomly generated number that identifies your browserWhen you close your browser
VISITOR_INFO1_LIVELets Youtube count the views of embedded Youtube videos9 months

Government services

Most services we link to are run by different government departments, eg HMRC or the Home Office. These services may set additional cookies and, if so, will have their own cookies policy.

Multivariate testing

We sometimes test different versions of pages with different users to see which work better. We’ll save a cookie so that you consistently see the same version when browsing WORKPLACEPENSIONS.GOV.UK.

multivariatetest_cohort_topics_menu_textRemember which version of the page you were shown1 month